Halfords

 

Working with David Bartlett and the Inspired Thinking Group Pr-int commissioned an amazing 3M x 3M cardboard arch for the Halfords Christmas campaign. The brief was that it had to fold down to 1M for easy transport, had to be extremely easy to construct and be strong enough to hang a bike from it !

halfords arch

 

 

 

 

 

 

 

 

 

This was the finished result..

 

photo 3-1 photo 1-1

 

Following on from that success – Halfords and ITG commissioned a cardboard wall (a seflie wall) for their client’s christmas launch.

For additional fun and festivities we installed a 12v Micro amplifier and an actuator to turn the wall into a speaker which played festive music. It was so sucessful it is now in Halfords head office reception !

 

elf wall